So how can I possibly avoid the Olympics? Answer, I can't.
So a word on sponsorship. So the only 2 official partners/sponsors of the 2012 Games with regard to food are Cadbury and McDonald's. any people have criticized this as 'promoting' junk food. Now, okay, I do see their arguments however surely we can look beyond these standard stereotypes. I can't really comment on Cadbury although I hope that their dairy sourcing is as ethical as it can be, but that's a different blog for a different day.
Honesty is the best policy - as always.